Hugs - Natural alternatives to fur - 100% wool

About

Hugs Amsterdam offers a revolutionary collection of handcrafted, 100% wool outerwear that reimagines the concept of fur. Designed with a bold, avant-garde aesthetic, Hugs pieces fuse elements of high fashion, clubwear, and art-inspired design, creating a unique and luxurious look. The brand champions sustainability, using only natural materials and ethical production practices to ensure zero animal harm and minimal environmental impact. Each piece is one-of-a-kind, embodying the spirit of slow fashion and circularity. From festivals to runway shows, Hugs Amsterdam invites you to embrace the warmth and style of this cruelty-free alternative.