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In Seoul, shopping spots range from iconic spots to local favorites. Below are some of the best options to explore.

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Seoul Shopping

shopping spots in Seoul

Discover 20 shopping spots in Seoul. Real reviews, verified locations, and practical details to plan your visit to South Korea.

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Interactive Map of Shopping in Seoul

Visualize the locations of the best shopping in Seoul. Use this interactive map to plan your route and discover nearby attractions.

10 Shopping in Seoul

Hoehyeon Underground Shopping Center

An underground shopping center offering a diverse range of fashion, accessories, and local goods.

Shoppers
Budget Travelers
Souvenir Seekers
Underground Shopping
Fashion Trends
Korean Souvenirs
Varies
trenbe Luxury Pop-up 50%
Popular
Jung District

A luxury pop-up offering curated designer brands at irresistible discounts.

Shoppers
Luxury Lovers
Bargain Hunters
Designer Discounts
High-end Brands
Curated Selection
Varies
Seoul shop
Jung District

Seoul Shop is a charming gift shop offering a curated selection of uniquely Korean items, perfect for bringing home a piece of Seoul's culture.

Souvenir Hunters
Gift Givers
Culture Seekers
Korean Handicrafts
Pop Culture Memorabilia
Unique Local Snacks
Varies
Sogong Underground Shopping
Jung District

A climate-controlled subterranean shopping paradise offering an extensive array of stores and boutiques.

Shoppers
Bargain Hunters
Tourists
Underground Shopping
Retail Therapy
Climate-controlled Environment
Varies
시티스타몰
Jung District

A modern shopping destination offering diverse boutiques, flagship stores, and popular brands across multiple levels.

Shoppers
Fashionistas
Tourists
Shopping
Modern Architecture
Variety of Brands
Varies
Seoul Plaza Shoping Center
Jung District
Living Inc.
KR

Living Inc., a premier shopping destination, offers a diverse retail experience featuring local and international brands.

Shoppers
Families
Trendsetters
Diverse Retail Brands
Unique Gifts
Culinary Experiences
Varies
CHOCOLATE ALLEY
Popular
Jung District

A chocolate lover's paradise, offering an array of chocolate-themed stores, cafes, and boutiques.

Chocoholics
Shopaholics Gift-seekers
Chocolate Shops
Confectionery Delights
Unique Shopping Experience
Varies

Plan Your Trip to Seoul

Now that you've explored the best shopping in Seoul, it's time to start planning your trip. Here are some tips to make the most of your visit:

  • Create a personalized itinerary based on your interests.
  • Check opening hours and admission fees for each attraction.
  • Consider purchasing a city pass for potential discounts.
  • Plan your transportation between attractions.
  • Read recent reviews for up-to-date information.
  • Book accommodations in advance, especially during peak season.
  • Learn a few basic phrases in the local language.
  • Pack comfortable shoes for walking and exploring.
20 Best shopping spots in Seoul - Top-Rated shopping spots