World of Coca-Cola traces the history of the Coca-Cola brand from its 1886 origin in Atlanta, where the company was founded and has remained headquartered ever since. The interactive museum occupies a purpose-built facility downtown and covers the drink’s role in advertising, pop culture, and global expansion over more than a century.
The museum’s 11 exhibition areas include a vault housing the brand’s secret formula, a collection of vintage advertising and delivery vehicles including a 1939 delivery truck, and the Taste It! room, where visitors can sample more than 100 Coca-Cola products from around the world.
Most visitors spend two to three hours exploring all 11 exhibition areas, watching the short films, and sampling drinks. World of Coca-Cola is open Monday through Thursday from 10 AM to 5 PM and Friday through Sunday from 10 AM to 6 PM.
