iSQUARE is a 31-storey shopping and dining tower at 63 Nathan Road, built on the former site of the Hyatt Regency Hotel and opened in 2009. It sits at the busiest stretch of Tsim Sha Tsui’s Golden Mile and connects directly to Tsim Sha Tsui MTR station (source: [iSQUARE](https://isquare.hk/)). With more than 140 shops, it draws shoppers who want international brands, a wide range of restaurants and a cinema under one roof.
The lower floors focus on fashion, cosmetics and lifestyle retailers. Above them, the building shifts to sit-down restaurants covering Cantonese, Japanese, Korean and Western cooking. Some upper-floor dining rooms have views toward Victoria Harbour, so window tables are worth requesting. The cinema occupies the upper levels and is a popular escape from Hong Kong’s summer humidity. Operators and screen formats have changed over the years, so check current listings before you go. The tall atrium and long escalator runs make it easy to move between retail, dining and the movies (source: [OpenRice](https://www.openrice.com/en/hongkong/l-isquare-l265)).
Visitor Highlights & Practical Info
Weekday mornings and early afternoons are the quietest times to visit. Crowds build on evenings, weekends and public holidays, especially during Golden Week in early October. Book popular restaurants ahead for dinner, and buy cinema seats online for new releases. The mall links to the MTR via Exit H. From there, the Peninsula Hotel, Kowloon Park and the Tsim Sha Tsui waterfront are all within a short walk (source: [hkmytravel](https://hkmytravel.com/shoppingmall/kowloon-shoppingmall/tsim-sha-tsui-kowloon-shoppingmall/isquare/)).
