InCup is a Brazilian snack, açaí and coffee stop in the H-E-B Plus parking lot at 2965 Interstate 35 N, New Braunfels, TX 78130, on the city’s north I-35 commercial corridor. Founded in 2018, this compact counter-service operation draws travelers for Brazilian pastéis and coxinhas, chilled açaí bowls, coffee and churros bites—a casual Central Texas introduction to everyday Brazilian street-food favorites.
What to Expect at InCup
InCup’s menu moves between savory Brazilian snacks and sweet, cold treats. Coxinhas are the classic teardrop-shaped Brazilian croquettes, while pastéis are fried pastries with a crisp shell and filled center. Pair either with Brazilian coffee, then make room for churros bites or an açaí bowl. The açaí format gives visitors a lighter option alongside the fried snacks and desserts, particularly useful on a hot New Braunfels afternoon.
This is a focused, informal food stop rather than a full-service dining room: order at the counter in the H-E-B Plus parking-lot location and plan the visit around a snack, coffee or take-away dessert. InCup also appears at pop-up events across San Antonio, Austin and surrounding Central Texas, but New Braunfels is its regular home base. Check the official InCup website before making a special trip, especially on a Thursday or Friday when service ends at 1 p.m.
- Açaí bowls: Chilled açaí-based bowls provide the signature fruit-forward order and can function as breakfast, a warm-weather snack or dessert.
- Coxinhas: Brazilian savory croquettes are a defining snack on the menu and a good first order for visitors unfamiliar with Brazilian casual food.
- Pastéis: Fried Brazilian pastries bring a crisp, handheld savory option suited to a quick stop between highway drives.
- Churros bites: Small churro-style sweets are the natural finish after coffee or a savory pastry.
- Brazilian coffee: Rich Brazilian coffee anchors the beverage side of the menu and makes the short morning hours especially appealing.
InCup at a Glance
| Detail | Information |
|---|---|
| Address | H-E-B Plus parking lot, 2965 Interstate 35 N, New Braunfels, TX 78130 |
| Neighborhood / Area | North New Braunfels / I-35 retail corridor |
| Operating Hours | Monday–Wednesday closed; Thursday–Friday 10 a.m.–1 p.m.; Saturday–Sunday 10 a.m.–4 p.m. |
| Admission / Price Range | No admission; $ for counter-service snacks, coffee, açaí and desserts |
| Recommended Visit Duration | 20 to 40 minutes |
| Nearest Transit / Parking | On-site H-E-B Plus parking; driving or rideshare is the practical approach from central New Braunfels |
| Official Website & Phone | incupofficial.com · +1 210-596-7555 |
Visiting Tips, Getting There & Nearby Pairings
Arrive close to the 10 a.m. opening if you are visiting on Thursday or Friday; the short 1 p.m. closing time makes those days less flexible than the weekend schedule. No reservation is needed for this casual counter-service format. Saturday and Sunday offer the longest service window, although ordering early remains sensible when a particular pastry or dessert is the goal. Payment and current item availability should be confirmed directly with InCup.
The site sits at grade within the H-E-B Plus parking lot, with parking immediately around the location; it is best reached by car or rideshare rather than by a central-city walking route. The paved lot is workable for strollers and wheelchairs, but InCup’s compact outdoor counter format has limited on-site amenities, so call ahead for a specific mobility accommodation. Pair a stop with H-E-B Plus for road-trip supplies, or drive onward to Gruene Historic District for its preserved nineteenth-century buildings and river-area activities; downtown New Braunfels and the Comal River are also better reached by car.
Frequently Asked Questions
What are InCup’s hours, and when is the best time to go?
InCup is closed Monday through Wednesday. It is open 10 a.m.–1 p.m. Thursday and Friday and 10 a.m.–4 p.m. Saturday and Sunday; arriving near opening is the safest strategy for the brief weekday service window.
Do I need a reservation, and how expensive is InCup?
Reservations are not part of the counter-service experience. There is no admission charge, and the venue is a $ stop for Brazilian snacks, coffee, açaí bowls and churros bites; consult the official site or contact InCup for current item prices.
How much time should I plan for a visit?
Allow 20 to 40 minutes for ordering and enjoying a snack, bowl or coffee. Build in extra time only if you are combining it with grocery shopping at H-E-B Plus or continuing to Gruene or downtown New Braunfels.
Is InCup accessible and suitable for families?
The at-grade, paved parking-lot setting is straightforward for strollers and wheelchair users, with parking close by. Families can share churros bites or choose açaí bowls, while coxinhas and pastéis give adults and older children savory alternatives; call ahead about individual access needs.
When planning your New Braunfels travel guide or browsing verified attractions in New Braunfels, pair this stop with standout local spots including Hacienda del Rio, Crawford Family Historical Museum, Inc, McKenna Children's Museum, and Wingate by Wyndham New Braunfels (0.2 km away).
